What Ivy wants, Ivy gets

Ban that Booty

Sometimes government judicial agencies can leave companies completely befuddled by their absurd decisions. Let me quote some latest happenings in the international arena: recently the Committee of Advertising Practice in US got the alcoholic market scratching their heads. There is a company called Lambrini, which came up with their latest advertisement campaign that shows three girls drinking Lambrini alcohol and hooking a guy with fishing net. This US agency which I just talked about contends that the male in the advertisement is too hot and should be replaced by an ugly, bald, over-weight, middle-aged person as the present advertisement gives an impression to the gullible minds of British public that the supposed drink induces sexual desires in ladies.

The travesty hasn’t limited itself till here as the company has taken the battle to one step ahead and tried courting the advantage of the decision to its favour. (This will sound really thrilling to you!!) The company has launched a country-wide campaign to vote for the sexiest middle-aged, bald guy for its next advertisement campaign so as to replace the earlier guy and conform to the norms of the government agency. Apparently, this has fetched wide publicity for the company and proving a blessing in disguise. I bet the agency will pay for their mistake soon. Time is not far when plumb British dudes having a bulging rotund tummy with a overwhelmingly extra amount of girth enough to prevent a person to see his own toes, are going to top the ranks of most admired models [Now this is not weird but thing to feel proud of for any nation ;-) hehehehehe….]